The #1 Reason Your Home Isn’t Selling

By Diane Cardano-Casacio

I'm an expert in real estate marketing and negotiation. With innovative strategies and sharp negotiation skills, I help home sellers sell quickly, creatively, and for top dollar while saving them money.

You’re getting ready to sell your home, but something feels off. Maybe your home has been listed for weeks with little interest, or perhaps you’re just starting to prepare and want to avoid common mistakes. What most sellers don’t realize is how much poor marketing can cost them, and I see it happen all the time. A home gets listed with a few cell phone photos, no staging, and no real plan. It sits on the market, loses traction, and ultimately sells for far less than it could have.

I worked with a seller named Janine whose home was initially listed at $1.95 million. After eight months of little activity, her agent presented her with an $800,000 offer. The house had no staging, no paid advertising, and no professional photos. When she called me, I stepped in with a clear strategy in place. We invested $30,000 in smart updates and a complete marketing plan. The home sold for $950,000. That is a $120,000 difference simply from doing things the right way.

Effective marketing starts with knowing your target buyer. From there, we tailor the presentation of your home to attract that buyer. This includes professional photos, drone video, video walkthroughs, and a dedicated property website. We run targeted ads on Google, Facebook, and Instagram to ensure that serious buyers see them. We follow up with agents, plan showings with intention, and create buyer urgency that leads to stronger offers.

If your home is on the market or you plan to list soon, you need to ask your agent the right questions. What is your marketing budget? Can I see your last three marketing campaigns? How are you actively generating buyer interest in my home? If the answers are vague, you may need a different approach.

If you want to sell your home quickly and for the highest possible price, I can help. Call or text me at (215)-669-6285 or email dianeandteam@cardanohomeservice.com. Your home is one of your biggest assets. It deserves more than a listing with no plan. Let’s ensure it’s sold the right way.